Hilton Milwaukee City Center (Schroeder Hotel)

Hilton Milwaukee City Center (Schroeder Hotel)

Hilton Milwaukee City Center (Schroeder Hotel) HABS
1928, Holabird and Roche. 509 W. Wisconsin Ave.

The former Schroeder Hotel is typical of large-scale hotel design in the 1920s. The twenty-three-story hotel, designed by a prestigious Chicago firm, has simple, albeit clumsy, massing that at least reduced the light-eliminating bulk of tall buildings and provided maximal ventilation and light. Setbacks on the Schroeder Hotel divide the building into three distinct vertical stages. The hotel rests on a four-story base of public rooms and offices; then the next thirteen stories with bedrooms shift to an H-shaped plan with a strong vertical emphasis and a wide, low-relief decorative cornice. Finally, topping the structure is the smallest stage, a six-story rectangular block. Hotel and insurance magnate Walter Schroeder had his luxurious penthouse suite on the top floor, where he lived until 1965. The hotel’s exterior features low-relief carved limestone panels embellishing the corners, spandrels, and cornices. Inside, the airy lobby’s original Art Deco character includes splendid imported red-marble walls and elegant ornamental plaster ceilings.

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