Marcus Loew's Penn Theater, which opened as the “Temple of the Cinema,” has the mixture of French Baroque and Rococo features that were a hallmark of movie-theater specialists Rapp and Rapp of Chicago. The Penn was one of the first old cinema palaces in the nation to find new life as a concert hall. H. J. Heinz II personally financed its revival, using his own favorite hall, the Vienna Opera, as guide. Of particular note is the massive four-story arched window with decorative cartouche. The Heinz endowments added the garden plaza next door as an intermission space in summer.