It is obvious that when the architects who designed the Miller and Rhoads Broad Street facade received the commission for this midtown Woolworth, they would seek a sympathetic if not contextual solution. Shifting stylistic gears dramatically from the department store's Art Deco facade, Carneal and Johnston designed a building of sleek 1950s modernism. The horizontality of three levels of ribbon windows contrasts strongly with the verticality of the large Woolworth sign.