The Palace Furniture Company, as serious as Watts-Lamberd is not, is one of West Virginia's earliest reinforced concrete structures. Two years after McEnteer built the first three floors, he formed the Concrete Steel Bridge Company and went on to construct most of the state's highway bridges until the Depression forced the company's dissolution in 1932. The first floor of the Palace has spacious, if unexceptional, display windows and an entrance for delivery trucks. Holmboe and Pogue added the top four stories in 1921, apparently imitating the stark lines of McEnteer's work until they reached the top. A boldly projecting cornice finishes the building with a flourish that the bare walls below hardly prepare one for.