Gimbel’s was one of the largest and best-known American retailers of the early twentieth century. This building was the chain’s original flagship store when its headquarters was in Milwaukee. Its main offices later moved to New York City, and its Manhattan and Philadelphia branch stores became famous nationwide. This huge former store is actually a complex of buildings constructed at different times and united by common exterior materials and architectural features. White glazed terra-cotta cladding was becoming fashionable at the turn of the twentieth century, and this gleaming white structure with its large windows established a new aesthetic standard in Milwaukee, quickly imitated by other Milwaukee retail and office buildings. The largest component is Chicago architect Daniel Burnham’s Beaux-Arts classical block facing W. Wisconsin Avenue. Milwaukee architect Esser designed the riverfront colonnade, executed in 1925. Gimbel’s went out of business in the mid-1980s, and the store became a retail outlet for Marshall Field’s. After that store closed in 1997, architects Kahler Slater restored the facade and combined retail and hotel uses in the renovated facility.